BeBright: shifting the boundaries of vitality
The key to success is being able to adapt to and anticipate complex and changing circumstances. Besides vision and gutsy leadership, this requires especially the vital energy of people, organisations and eco systems. BeBright is a strategy and innovation bureau that advises
organisations, supervising them and helping them to realize their goals. At BeBright we believe in the power of sustainable renewal and human contacts. In addition, we help set up regional cooperation working for organisations in the following areas: healthcare, government, pharma & life sciences, nutrition & prevention and regional collaboration and ecosystems.
Our approach stands out because it strikes a balance between
social values, client values and financial values. Our energetic
team of experienced strategists, driven and curious advisers
and researchers and hands-on program managers, reinforce the ability of organisations to use their own power of innovation and adaptability to realize successful transformations. Pioneering ideas, developed in our research and innovation programs amount to a significant engine driving much of our work. This provides us with a solid basis when we visit public and private organisations to supervise their content and processes.
BeBright was set up in 2010 by Philip Idenburg at a time
when social costs were on the increase and economic growth rates were low. We were and continue to be convinced that secondary level changes i.e. transformations, are needed so that people can cope with social challenges. We do this by gaining an insight into how society is developing and with the knowledge
then gained we aim to wake up our surroundings. In this way we hope to contribute towards positive change so that the kind of society we live in and the organisations we work for are full of vitality now as well as being sustainable into the future.
BeBright is a certificated Benefit Corporation – a so-called “B Corp”. B Corps form a worldwide movement of organisations that devote themselves to dealing with social questions and distinguishing themselves in the area of environmental impact, transparency and corporate governance. We make available our ideas and invest in social questions to realize impact and positive change. But we don’t pursue these aims on our own working instead together with our clients’ wherever feasible.
Philip J. Idenburg
Hidde van den Akker
Chris van Dijk
Urmila Gangaram Panday
Romee van Hunen
Jiska de Wit