Our environment is changing quicker than ever before. End users with
specific needs, preferences and behaviour have come to the fore more and more. Technology places them in a position whereby they themselves can make decisions, comparisons and take action. Long-established business models are quickly being left behind by new entrants to the market and by new ideas. In order to adapt and act in this changing environment it is essential to be able to innovate and this must form part of operational management.
We help clients who have questions to do with innovation, for example
on creating an innovation vision & strategy, portfolio management, resource and knowledge management, business cases or models to realising new concepts. All of the following creative techniques and tried and tested instruments form part of our toolkit: design thinking, business model generation, rapid prototyping and lean start-up.
The Bright way
Together with our clients we seek to enter into dialogue with end users and interested parties. Our advisers inspire teams by introducing them to
trends, alerting them to technological opportunities and giving them
examples that speak to them. We take you through the process of gaining insight, asking the most important questions, generating ideas,
thinking up concepts, deciding on which business model to choose,
building prototypes, carrying out tests, defining things more clearly, and