Research & innovation programs
2018
DIAGNOSE TRANSFORMATIE
To guarantee high-quality healthcare that is accessible and affordable, we need a transformation to take place.
Diagnose Transformatie [Transformation Diagnosis] is a publication that analyses successful and less
successful healthcare transformations in practice and compiles insights, inspiration, examples, tools and
methods. In this way it forms a toolkit for those who wish to take the lead in the transformation of our
healthcare and provide support with the experience and knowledge of those who have gone before in opening up new horizons.



2017-2019
Healthcare enablers
Healthcare Enablers is an annual publication aimed at helping healthcare professionals and care organisations to strengthen their ability to innovate. We offer an overview of the most important technological developments contributing to care that is futureproof. To inspire you as well as enabling us together to pick the low-hanging fruit of new technologies and to work towards a sustainable healthcare system where
quality and efficiency go hand in hand.
2017-2020
DIAGNOSE VOEDING EN GEZONDHEID
Nutrition contributes towards a vital and healthy life.
Paying attention to nutrition, therefore, deserves a
prominent role when stimulating health and the
prevention of chronic disorders. The parties that signed
and started up the countrywide program Diagnose
Voeding & Gezondheid [Diagnosis Nutrition & Health]
are convinced of this. We initiate, support and speed up innovation and initiatives that have a big impact on society. We also facilitate the ongoing dialogue in society about nutrition and health and share the insights and knowledge we have in this area.
2013
DIAGNOSE ZORGINNOVATIE
In Diagnose Zorginnovatie [Care Innovation Diagnosis] we describe the challenges to healthcare now and in
the future. Central to this publication, is reinforcing
and speeding up the power of innovation in the Dutch
healthcare system. This may now be the biggest challenge care organisations face. Diagnose
Zorginnovatie is an exploration of innovation, enterprise and technological applications in Dutch
healthcare.
2013
SOCIAAL WONEN 2030
In Sociaal Wonen 2030 [Social Housing 2030] various
parties from the Dutch housing market explored together the future of housing and developed four appealing scenarios showing how housing and social facilities in the Netherlands might look in the long term. The most important aim was to be prepared for the future. With this in mind, these scenarios can be deployed to form strategy and policy, to underpin
investment decisions, for innovative approaches to
social and service aspects or to develop concepts and
products.


2012
DIAGNOSE DIABETES
Together with the Nederlandse Diabetes Fonds (NDF)
[Dutch Diabetes Fund] and using the knowledge gained in Diagnosis 2025, in the publication Diagnose Diabetes [Diagnosis Diabetes] we share new developments and options for diabetes care in the
Netherlands made up in part of 17 trends in the
Netherlands and their influence on the future of care.
Three pictures of diabetes care and prevention in 2025
form the basis for our future input.
2011
DE TOEKOMST VAN WINKELEN
De toekomst van winkelen [The Future of Shopping] is
published by the Nederlandse Raad Winkelcentra
(NRW) [Dutch Council for Shopping Centres] and
BeBright based on our exploration of the future with and for members, relating to shopping and retail in the
Netherlands in the long term. The scenarios describe
possible futures for shopping in 2025 far enough into
the future to be surprising and sufficiently close to the present to be recognizable in terms of current retail questions. The NRW wishes to stimulate the shopping real–estate sector by presenting them with these scenarios.


2004
OOG VOOR DE TOEKOMST
In 2005, Philip Idenburg at BeBright and Sanny
Zuiderveld wrote about the future of marketing and
consumer behaviour using input from the scenario–planning pathway for which they had prepared the way at the Rabobank. Oog voor de Toekomst [An Eye to the Future] has meanwhile become a concept in the world
of scenario thinkers and forms the basis for our
consumer knowledge.
2010
DIAGNOSE 2025
Diagnose 2025 [Diagnosis 2025] is a collective exploration of developments and trends in care that
have come about as a result of close cooperation with various parties and experts active in health care. Based on extensive, qualitative and quantitative research,
Diagnose 2025 sketches the future of healthcare in the
Netherlands in three possible scenarios. Underlying these future scenarios are 17 relevant developments and trends.
