+31(0)30 88 879 27 office@bebright.eu

Vision & strategy

Vision and strategy are essential if organisations, staff and clients wish to 
realise sustainable growth. For us, when setting up a realistic strategy, a clear vision is one of the factors leading to success. A flexible and manoeuvrable strategy in a continuously changing environment makes an organisation futureproof. Sometimes, in order to achieve this, you have to move the boundaries, and make a substantial change, one that, in answer to complex questions in the sector, requires a transformation. 

Our approach
A futureproof vision gives organisations, networks and sectors a sense of direction as well as something to hold onto. Confidence in where you are heading, requires an accurate picture of changing needs and context and a balance between internal strengths, future opportunities and the ability to change. 

Thorough analyses of developments and trends are the basis for future ambitions. Co-creation with both internal and external interested parties fixes our sight on values and the higher goal thus ensuring vision and ambition are carried forward. Depending on the client’s starting point and their specific needs, we develop surprising future scenarios based on extensive market research. 

A clear vision coupled with an actual business analysis, forms the basis 
for a sound strategy. Together we make concrete the strategy turning it into an agenda for change and then seeing what we need to bring it about. We discuss such themes as culture and leadership, new ways of working together, the type of business processes an organisation needs, the business model, portfolio choices and innovation. We provide support in realising business plans and in translating the strategy to team level. From thinking to doing.   


The Bright way

Every organisation finds itself in a unique 
environment with its own complex questions which 
look at together with our clients to see what is needed. Our expertise is unique and consists of a 
combination of a vision that is underpinned, supported and daring, with a strategy that is flexible and that leads to concrete steps towards renewal and 

Our up-to-date knowledge of markets, together with a large number of developed future studies, means that in terms of substance, we are able to add a great deal of value to our clients.    

Our fresh approach, implemented by an energetic 
finely tuned to and connected with the client 
, surprises people. Here, creating social value, 
client value and financial value are all in balance. We stand for radical openness. We are full of compassion, and totally honesty with one another and our clients. Our ambition is to work together to achieve a social breakthrough and shape the new reality. We never 
give up 
until we have achieved concrete results.    



Let’s start?

contact us!

Philip J. Idenburg

Philip J. Idenburg

+31(0)6 53 44 21 94

Ellis Boerkamp

Ellis Boerkamp

+31(0)6 53 59 35 39