+31(0)30 88 879 27 office@bebright.eu

Primary care plays a crucial role in promoting the health of the Dutch population. The challenges in healthcare call for innovation and a different way of organising primary care that stimulates appropriate care, self-management and Positive Health for citizens. Improved collaboration with the social domain, secondary and tertiary care, and long-term care is needed for optimal network care, care substitution and a good regional patient flow. We assist national and regional organisations, professional and branch associations, patient organisations, and cross-domain and regional collaborations to develop a supported vision and strategy, innovate in processes and services, and build strong partnerships. This always takes place in co-creation with executives, employees, members and stakeholders, ensuring broad ownership and individual responsibility.


Vision and strategy development

The sector is continuously evolving and challenges are mounting. It’s time for astute choices – but how do you make them correctly and carefully? Together with our clients, we develop a future-proof vision and strategy. We create a supported long-term perspective and use clear analyses to provide insight and overview. We advise on difficult decisions and involve people. And we form a team that continues until the result is achieved. An operational approach and an action plan for innovation. Topics such as market position, healthy business operations, project portfolio, culture & leadership, collaborations, organisational design and innovation are addressed.

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Professionalisation of partnerships

Cross-domain and regional collaboration is necessary to address the growing demand for care. But collaboration is not always easy and can be time-consuming. With our business and change management perspective, we help form goal-oriented, effective and efficient partnerships. We bring focus and clarity, put the right topics on the agenda, and balance individual and collective interests. Topics such as governance, financing and funding, learning ability, monitoring and data-driven work, differentiation by target groups and collaboration with citizens are discussed.

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Social business case

The purpose and intended effects of projects, interventions and (social) enterprises often extend beyond just the perspective of their own organisation. We assist clients in determining the economic and social utility for various stakeholders in a social business case, using methods such as social cost-benefit analysis (SCBA) and social return on investment (SROI).

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Working based on Positive Health

As a partner of the Institute for Positive Health (iPH), we and Visiom BeBright Academy have spent years helping to implement Positive Health in the practice of organisations in healthcare and the social domain. We support the process of broadly embedding Positive Health in the organisation, the network, among employees, clients and caregivers. We work out the concept at all levels in the organisation: from strategy and clear working methods to manageable work processes. In combination with this, we offer appropriate training for employees and managers to have ‘a different conversation’ with employees and clients.

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“In the visioning process we went through with BeBright, we rediscovered our identity. From there we were able to formulate sharp ambitions and set the course together, as a profession. BeBright’s expertise is of an enormously high level. An understanding of how organizations work, but also a clear view of the world around us and where it is going. It was a joy to work with these thinkers and doers”
– Bianca Rootsaert, managing director Dutch Association of Dietitians (NVD)


“BeBright was able to challenge our profession, in order to give the paramedical profession a place in the future. The great thing about the support of BeBright was that members of the association and stakeholders were included in the process. They handed the tools necessary to actually engage in dialogue with each other to develop a shared vision”
– Patrick Groenewegen, president Dutch Association of Skin Therapists (NVH)


“BeBright guided us in the development of an inspiring and solid vision on exercise therapy and the excercise therapist in 2030. The result? Clear decisions, an open atmosphere with room for dialogue. The vision is supported amongst many members and stakeholders. A challenging but surprising process with the whole system in the room. We are proud at the result and professional guidance of BeBright.”
– Viola Zegers, Managing Director VvOCM